Goal

You’ll create an Apple Developer account for your business and invite the MAM team into App Store Connect — that’s what lets us build, sign, and submit your iOS app on your behalf.

Apple won’t let a third party publish to your account without an explicit invitation, so someone has to open that door. This article walks you through applying for the account, then handing us the access we need. It’s a one-time setup per app account — once we’re connected, every future iOS release ships without you ever touching App Store Connect again.

Prerequisites

Before you start, you should have:

• An active publishing plan. This is Step 1 of the App Publishing Wizard. If you have not purchased a plan yet, do that first — the developer-account step assumes a plan is in place.
• Admin access in WordPress. The developer-account checklist on the Publish screen is only available to users who can manage the site (the manage_options capability).
• A business/legal entity. Apple requires a Company / Organization account (not a personal Individual account) for apps published this way. You will need your legal business name and, in most cases, a D-U-N-S number that Apple uses to verify your organization.
• An Apple ID to use as the account holder, and authority to enroll your organization.

No need to wait for Apple to finish approving your account before moving on in the wizard. Apply, send us the invite, and we’ll finish the connection on the configuration page before your app is submitted.

Where this lives in the dashboard

You’ll bump into this in two places:

1. App Publishing Wizard → Step 2: Developer Accounts. The wizard links you out to the Apple tutorial and gives you the high-level picture — Apple requires a Company/Organization account, and you’ll need to invite us afterward.
2. The Publish screen → “Developer accounts” checklist. This is where you actually send the invite. The Apple row shows you the exact email to invite, a Copy button, an Open App Store Connect button, and an “I Sent the Invite” link to mark the step done.

From there, the checklist row moves through three states on its own:

Steps

1. Apply for an Apple Developer account

Start with the official MAM tutorial, linked from the wizard and from the View setup tutorial link on the Publish screen — it walks through Apple’s enrollment flow step by step.

The short version:

1. Go to the Apple Developer Program and start enrollment.
2. Choose the Company / Organization entity type (not Individual).
3. Provide your legal business name, address, and D-U-N-S number when prompted.
4. Pay Apple’s annual Developer Program fee.

Apple can take a few days to verify your organization, and that’s fine — you don’t need to wait on them. Keep moving through the steps below as soon as you can reach App Store Connect.

2. Open App Store Connect

From the Publish screen’s Apple row, click Open App Store Connect (it opens appstoreconnect.apple.com in a new tab). Sign in with the Apple ID that holds your developer account.

3. Invite the MAM publishing email

In App Store Connect, go to Users and Access and add a new user, inviting the email shown in the Apple row on your Publish screen.

• Use the Copy button next to the email so you invite the exact address — do not retype it.
• Grant the invited user an Admin role — that’s what lets us upload builds, manage app metadata, and submit for review on your behalf.
• Send the invitation.

The email address shown in the checklist row is always the current one. We may change the address we ask you to invite over time, so copy it fresh from the Publish screen rather than from this article.

4. Mark the invite as sent

Back on the Publish screen, click I Sent the Invite on the Apple row.

That one click does two things:

• It moves the Apple row to “waiting on us”, so you can see at a glance that the ball is in our court.
• It quietly lets the MAM team know your invite is out, so someone can watch for it and accept it.

No need to email us separately, and no need to wait around on this screen.

5. Wait for us to connect

From here it’s on us: we accept the invitation, confirm we have the access we need, and flip the row to Apple Developer account connected. That typically happens within 1 business day.

Once the row turns green, your iOS account is fully connected and your app is ready to submit to the App Store. You won’t need to set foot in App Store Connect again for routine releases.

Troubleshooting

• I don’t see the email to invite. It only shows up on the Publish screen developer-accounts checklist (the Apple row), not in the wizard intro. Double-check you’re on the Publish screen and signed in as an admin.
• The row still says “waiting on us” after a day. Re-open App Store Connect from the row’s Re-open App Store Connect link and confirm the invited user is listed with the Admin role, and that the invitation actually went out (not stuck in a draft). If it looks right, use Need help? to reach support.
• Apple is asking for a D-U-N-S number I don’t have. D-U-N-S numbers are free from Dun & Bradstreet but can take a while to issue, so request one early. The rest of your MAM setup can carry on while you wait.
• I accidentally chose an Individual account. Apps published through MAM need a Company / Organization account. Contact Apple to convert, or enroll the correct entity, then invite us from that account.

Related

• Step 1: Purchase your publishing plan
• Create your Google Play Developer account and invite the MAM team — the same flow on the Android side
• Complete the App Store information (app name, description, icon)

What’s next

Once the Apple row turns connected, head to the App information section on the Publish screen and fill in your app name, description, and a 1024×1024 app icon, then work through the rest of your iOS publishing details. Get everything on the checklist green, and we’ll take it from there — build and submission are on us.